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Go home earlier, earn more money, be happier.
If your long tail tourism web site plays a major role in generating sales - If you are time poor and overworked - If you are looking for personal support & training. If you want a pain free setup and installation but love low costs. Align your system costs to your cash flow.
Why a specialised niche travel software?
Niche travel operators and tour companies face some very specific challenges.
Would you agree that sustained success depends on relationships? – Relationships with your ‘experience seekers’.
Experience seekers are the entertainment consumers of today – they desire content choice; intimate, specific and relevant communications; and a unique and memorable experience.
You are the expert in your field with very deep and sound supplier relationships.
Your customers expect great service and relevant information.
You tailor your products and use the Internet for marketing and sales.
You are time poor and you need all the automation you can get.
Print a quick overview
Want to talk about NiCHE with your boss? Show your husband/wife? Or simply just need a tangible reminder...
Easy back-of-house
Put your business rules into a system. Less mistakes faster training. Better markup.
What you won't find here: Functionality to handle mass-tourism.
What you will find:Pretty much all you need to operate in the 'long tail of travel' marketSexy travel 2.0 sites
Your web site is your main marketing an sales tool. We have put 13 years of online travel experience into designing sharp and functional online travel sales sites. We recognise target groups, purchase decision making processes and visual guides with the important call to action.
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Back-Office Highlights
Every tourism company is unique and we don’t try to cater for all. We specialise in the specialists… people like you… people who appreciate attention to detail and industry knowledge.
Tour Operator, Independent Travel Agent or both.
We have multiple modules that you can mix and match. We will discuss the ins and outs of each. Online e-commerce or enquiry process? We can share our experience with you.
It works
The proof is in the pudding. We have travel agencies running their entire operation on the NiCHE system for years. A fact that we are awfully proud of. With ever shorter lead times and margin squeeze you need a smooth and reliable system to support your daily routine. Automation where possible and all your processes in a system. Some agencies simply consider to use this system to make their business a sellable entity. Smart.
Just add water...
The NiCHE turnkey system ships with the major areas tools that you need apart from your GDS. Whether you have an existing site and want to lift it to the next level or you have enough of your boss and want to start your own show. Here you will find most answers without the headache and costs. Check it out
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Sexy sites
Your web site is your main marketing an sales tool. We have put 13 years of online travel experience into designing sharp and functional online travel sales sites. We recognise target groups, purchase decision making processes and visual guides with the important call to action. And we never forget to add a bit of fun :)
Integrated Sales Funnel
Every design aspect and functionality is designed to drive traffic to the site. Once a visitor has arrived all functions guide him/her to a meaningful 'call to action'. In other words: The sites is designed to sell specialised travel products in the most effective but ethical fashion.
Visual product finder 'eye candy'
Research has shown that the buying process is different from person to person but can be grouped. One group browses products visually. A selection from your product photos is auto-thumb nailed and put onto an 'eye-candy' page. clicking on an image takes you to the product. Clever?
Tour suggester
The tour suggester traditionally accounts for 40% of the site's traffic. It is THE most useful tool for visitors to quickly narrow down their options. It's like a sales person giving you realistic options. The sales funnel starts right here with a very high hit rate.
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Content Management
Most content is already dynamic.
Availability, prices, specials, dates etc. are all on a live-feed from the back-office software. Here are a few extra CMS features that make a huge difference for the visual aspects. Keep the site fresh!
No more web designers
To enter a new package or tour you just have to click a button and follow the dots. The new product will be beautifully presented on your web site, readily linked into the menu under the right category and section. It will have its own 'mini homepage' with more info sections, testimonials, slide show, eye candy thumbnails with pop-up bigger images, Goggle map, enquiry or booking process and SEO code. Sweet!
One of the most loved features is the image auto resizing and formatting. When you upload an image to a slide show album it will automatically crop, enhance and and create several thumbnail that the site needs in other sections. All automatically. You can further tell the image program where your image focus point is, so it can crop accordingly. Just upload directly from your camera or a folder on your desktop. The system does the rest and it will look stunning.
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Tour Operators
Full instant passenger list with all necessary details, including name, age group, contact details, booking numbers, pickup time and place, payment status. The lists print out smartly and readable. Each new bus (or boat etc.) manifest starts on a new page for example, so you can print out all manifests in one go. It's little details like this one that make a huge difference, would you agree?
Voucher management
You can create an almost unlimited variety of vouchers. Vouchers for the public (spouse travels free, 20% off, etc) or vouchers for special promotions with your wholesalers (group discounts, special rate in December, etc.
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Independent Travel Agencies
3 minute sexy & detailed quotes with Itinerary Creation
You quote by selecting from calendars, drop-downs and ticking boxes. The system then generates a fully formatted quote, complete with terms and call to action. The look and feel is 100% customisable. Have your entire sales team work consistently and efficient - from any location. Young mothers: Tell your boss!
Call Centre CRM
For phone enquiries your sales staff will enjoy a simple call centre screen with large fonts and large fields for easy navigation. On entering details the system will start to offer contacts that are already in the system.
If you have a match, a single click will fill all available fields. The system is smooth enough to do live quotations with very little training. These phone enquiries will tghen always be recoded, confirmed (email/print) and put into the follow up list.Follow-Up Management
Once a quote is sent the system will bring up a reminder to follow up on that quote. The responsible sales person will have a 'follow-up' list.
The system is fully integrated with Outlook and a pre-formatted follow up message is generated on click. The usually preferred phone follow up handling is also catered for with comments-boxes, snooze button and a link to re-quote on the fly.PAX Groups Overview
If you are dealing with groups you will appreciate the function to have an overview page that shows the status of a PAX group. What is necessary to 'get this group over the line'?
You see all relevant information, from ticketing status, financial status and comments to vouchers and booking forms. From here you can also create a special to-do list for this group only.
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Be inspired...
There are also some tip-top technical details and other wonderful things, but this tour has now come to an end... I hope you are a little inspired. Online travel just got a lot easier.
If you would like a broader overview, please go to the features section >> If you have specific questions, please talk to us.
We can be quite nice :)How did you like it so far?
It is fairly challenging to create a tour for a product that has so many features, for users that have so many different requirements. So it might possibly be the best to just have a casual chat to see if your online travel project is a NiCHE project.
I look forward to chatting with you
Call, email or skype (and please remember we are on Brisbane time.).
Tour
NiCHE is a professional-grade Online Travel solution with special features for operators in the long tail of travel.
Free Demo. Let's talk over an online coffee.
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